Recently, we were contacted by Smurfit Kappa’s Longview Texas facility, formally known as Bates Container. They recently moved into a brand new facility located at Robert Cargill Drive and Neiman Marcus Drive. As with any business moving to a new location and going through the transition of rebranding, signage is a must.
In the picture above, you can see the acrylic letters and logo installed right above the main entrance to the lobby. The picture to the right is the building before the sign was erected. It helps bring the facility to life by identifying the company that inhabits the space. Exterior building signs help customers, vendors and the community in general locate your place of business with less effort.
Smurfit Kappa is a world leading producer of paper-based packaging. They have approximately 350 operations in 33 countries. Bates Container was recently acquired by Smurfit Kappa which prompted the move to a new location. It is a great opportunity for the Longview Texas community to have a company of this stature providing careers and diversifying the local workforce.
Imagine SignWorks has had the privilege of working with Smurfit Kappa on multiple projects. Typically, installing ½” acrylic letters to the exterior faces of building is a fairly straight forward process. The exterior awning area where the sign was to be installed consisted of an exterior insulation finishing system (EIFS). It is a non-load bearing building cladding system that provides exterior walls with an insulated, water-resistant, finished surface. We had to be careful with the overall weight of the sign. We used longer threaded studs than we would typically use if we were just going to drill and silicone the sign to the building. This ensured that the sign had plenty of material to grab and hold on to. We finished securing the acrylic letters and logo with silicone and high bond, double face, exterior tape.
Imagine SignWorks is local to Longview, TX and we serve all of the surrounding East Texas communities and beyond. We are a full service commercial sign and graphics company. We offer a wide range of signage services. Our character is what drives us and our relationships is what sustains us. Let us help you with your next signage project.
Written by: David Ware – Longview, TX